Public relations for attorneys is one of the most important aspects of building a law firm’s reputation and equity. The goal of PR for attorneys is to elicit a desired response from consumers, typically a purchase. Unlike other forms of marketing, PR for attorneys focuses on shaping public opinion, building brand awareness and acceptance, and positioning the firm as an expert. However, the process is not without its challenges. In this article, we’ll discuss the importance of PR for attorneys and the ROI it can bring.
Creating a public relations plan for your law firm
If you’re looking to attract new clients and build a reputable brand, creating a public relations plan for your law firm is a great way to start. You might already be involved in some community activities, such as sponsoring a local little league baseball team or speaking at events. In addition to public relations, you should also have a firm website so that you can speak to prospective clients on their terms.
When it comes to creating a public relations plan for your law firm, you need to focus on two main areas: creating a newsworthy story and cultivating relationships with trusted media outlets. While this may seem like a lot of work, it is worth it in the end. You will gain more exposure, and you might even land some new clients. And if you’re lucky enough to land a great piece of media coverage, you might have just landed your first major case.
Finding the right lawyers to do PR
If you are looking to promote your law firm, you may be wondering how to get the most out of a public relations campaign. Public relations is a fantastic way to boost the visibility of your practice and impress your neighbors. However, the key to PR for lawyers is not just about media exposure, it should also focus on building your network and positioning you as a trusted expert. Below are a few tips to get the most out of your public relations campaign.
First, look for commonalities among your prospective clients. If they share common interests, they are likely to respond well to your PR efforts. For example, a corporate attorney should be first on the phone when a company goes through a big merger, but they shouldn’t quote your client on a DUI involving the local little league coach. By paying attention to what gets a response, you can determine if your public relations efforts are inclusive and relevant.
ROI of PR over advertising
The ROI of PR for attorneys is a hot topic, but the question is: how much do PR activities really cost? The ROI is often measured by the advertising value equivalency, which is a formula that multiplies the advertising rate of each medium by the number of PR impressions. This is a flawed system, and PR can be far more effective than advertising. Here are some tips to calculate your ROI of PR.
PR works by increasing brand awareness and fostering credibility. It also creates a favorable brand reputation. While many PR activities fall under the top-of-the-funnel category, the impact of PR activities is most visible at the bottom of the funnel, where the most value is realized. If you’re considering a PR strategy for your firm, it’s time to learn more about this proven method for increasing ROI.
False or misleading communications by lawyers
Law firms may make false or misleading communications to clients through their advertising and marketing. Although these cases are rare, they may result in high-profile stories. Advertising can’t check every detail about each lawyer, so large firms should require lawyers to double-check all facts before making the statement. However, sometimes firms use words such as “no recovery, no fee” that may mislead potential clients.
The State Bar of California has strict rules for lawyer advertising. This includes a ban on making false or misleading statements. Even statements that are technically true may still be misleading. For example, the lawyer may offer a free five-minute consultation when in fact he does not offer one. The same applies if he offers a free 30-minute consultation. Further, the lawyer may offer a free five-minute consultation when he is not available for an hour.