How to Go About Product Video Production

There are many different ways to go about producing a product video. From choosing the most appropriate production company to developing the script, Bottom-Line Productions has the skills to produce a quality product video that will promote your business. They will take you from the initial concept through the storyboard, script, filming, and editing process. Their videos will be crafted […]

How to Maximize Your Franchise Marketing ROI

In order to maximize franchise marketing ROI, you must create a well-designed campaign. This requires clearly defined goals and KPIs, which allow you to measure the success of your campaign. To accomplish these, make sure that you create a comprehensive marketing strategy and include both brand-approved content and localized advertising to reach customers. Here are some tips for franchise marketing […]

How to Make an Infographic

There are a lot of resources out there to help you make an Infographic. There are numerous free online tools for infographic production and you can make your own by using the tools mentioned in this article. But if you’re looking for a quick and simple way to create an Infographic, then Visme might be a good option. This service […]

What Is an Experience Group?

An Experience Group can help clinical teams understand patient needs. In essence, participants form a microcosm of the patient population and share common needs and challenges. Participants are grouped by geographical and medical location. They have common challenges and hopes, but also differ in specific medical conditions. For example, participants may share an experience with diabetes, a fear of cancer, […]

Lawyers’ Branding

Logos Law firms typically choose a simple, elegant design for their logos. These designs usually contain the full name, slogan, and other information that identifies the firm. They may be presented in an original font, color, or design element. Some logos even include non-representative imagery that conveys certain feelings, such as safety or confidence. Using a memorable symbol or image […]

How to Improve Your Law Firm’s Online Presence

Legal marketing While some law firms take a Better Call Saul approach to legal marketing, this approach isn’t necessary. Good legal marketing involves more than just creating a website. It also includes SEO (search engine optimization) to get your law firm to the top of search results. Social media profiles and email campaigns are also important parts of legal marketing. […]

Creating a Sitemap for Your Lawyer Blog

A lawyer blog is an excellent way to highlight their legal expertise while addressing a variety of topics surrounding that area. For example, a Los Angeles family law attorney should publish information on divorce, child custody, and adoption. A personal injury attorney in California should write about car accidents, personal injury, and wrongful termination. The more specific you are, the […]

The Importance of Public Relations for Attorneys

Public relations for attorneys is one of the most important aspects of building a law firm’s reputation and equity. The goal of PR for attorneys is to elicit a desired response from consumers, typically a purchase. Unlike other forms of marketing, PR for attorneys focuses on shaping public opinion, building brand awareness and acceptance, and positioning the firm as an […]