Opening marketing is a vital part of any business’ launch strategy. Taking the time to plan and execute a grand opening event can help you achieve specific goals as you launch, such as connecting with local community leaders or generating buzz around your new store. It’s also an opportunity to get to know your customers and build relationships with them.프랜차이즈식당마케팅
Make your grand opening event a high-energy, memorable experience. This will encourage attendees to share the excitement with friends and family, which can lead to more potential customers and a stronger launch.
Create a social media page for the location you’re opening and start sharing updates leading up to the big day. Include progress photos, announcements of staff members and other exciting milestones. Don’t forget to tag the location and use a relevant hashtag for your posts, so people in the area can find and follow them.
Your grand opening is a great time to offer special promotions and giveaways. These can be anything from free samples or discounts to a head-start on customer loyalty programs. These offers will add value for your attendees and encourage them to return.
If you have a physical location, begin advertising on the premises with “coming soon” ads in windows and on doors, weeks before the grand opening. Switch the signs out for grand opening ads about a week before you open, making it clear that your shop is now open for business.
Consider partnering with a local organization or business to sponsor the grand opening. This is a great way to generate local press and community buzz, and it shows that you are supporting the neighborhood. It also gives you a chance to reach out to local business leaders, who can act as ambassadors for your brand once you’re open.
During the grand opening, host an in-store event that’s open to all – not just those who signed up for your newsletter. It’s a great way to show your appreciation for all the support you’ve received and entice your event attendees to come back and shop with you again.
If your grand opening is well-attended, you may need to hire additional security or waitstaff. This is an excellent way to test your staff’s ability to handle a large crowd, and it will also give guests an idea of what to expect when they visit your store in the future.
After your grand opening event, follow up with a text or email to everyone who attended to thank them. If you have their contact information, send them an offer for a discount on their next purchase. It’s also a good idea to write personalized emails or notes to any individuals who went above and beyond for your success. You might even want to send them a physical thank-you card with a little something extra inside. This will cement your relationship with your attendees and show them that you’re always thinking of ways to improve their experiences with your brand.애드리절트