Creating a lawyers blog is a great way to advertise your practice. While most companies use a specialized search keyword tool, lawyers can make use of their knowledge of client needs and language. The key is to focus your posts on a couple of keywords and use them naturally within your blog content. Here are some tips on how to optimize your posts for search engine results. This article also includes strategies for promoting a blog post using social media.
ABA Rule 7.2 (b)
New Comment 2 to ABA Rule 7.2 clarifies that a lawyer cannot solicit for professional employment, but can make a statement that is “misleading or creates a substantial likelihood of action.” This amendment aims to rein in hard sells and aggressive marketing tactics. However, it poses a question: should lawyers be allowed to market their law firm’s services through blogs? It may be worth a closer look if you’re new to the profession and planning to start a blog.
First, you must identify the lawyer or law firm responsible for the content. Any communication that contains the name of a lawyer or law firm should bear the full name of the attorney who is responsible for the content. The attorney must also certify that the advertisement or unsolicited written communication was properly filed and has been assigned a filing number. Otherwise, the attorney or law firm will be liable for any claims resulting from the communication.
Content on attorney blogs
The most effective law firm blog content is conversion focused. In addition to posts that are regularly updated, lawyer blogs should be optimized for search engines. In addition to serving as a way to highlight the firm’s expertise and experience, these legal blogs can engage readers in a discussion about current legal issues and create a community. They also improve the firm’s online presence and increase brand recognition. Here are a few tips to help you optimize your attorney blog for search engines.
Lawyer marketing is mostly for the consumer. It doesn’t have to be entertaining or engaging. Most lawyer marketing blogs focus on evergreen content – articles that are often updated. For instance, early posts may be basic treatments of routine legal issues. However, once you develop an audience, you can ramp up to two or three posts per week. The more content you publish, the better. So, what’s the best way to optimize your lawyer blog content?
Targeting of clients
If you’re new to lawyer blogging, you may be wondering how to effectively target potential clients. First of all, you should know your target audience. This means knowing your demographics and their needs, and then writing in a tone that resonates with them. A blog that focuses on personal injury law, for example, should speak to people who are seeking out legal help. A blog that targets people looking for legal advice should be written in a friendly yet professional tone.
A legal blog should be written to appeal to prospects who are searching online for solutions to their legal issues. Ideally, it should be written to answer the questions of these prospective clients. Keywords, like legal terms, are valuable and relevant to Google. When written well, your blog content will engage your target audience and convert them into clients. A recent survey by the American Bar Association shows that 46% of respondents retained clients because of their law firm’s blogs. However, only 27% of law firms blog. Creating a blog and keeping it up to date will help you attract and maintain your target audience.
Strategies for promoting a blog post on social media
Using videos on social media is an excellent way to connect with your audience. Not only does video convey confidence, but it also gets 135% more views on Facebook than text content. Create a video and tag it with your legal team’s name and explain how it will benefit your audience. Also, post your video with a good description and give proper credit to the creator. If you’re on Facebook, consider using a video that can be shared on multiple networks.
Another important social media platform is Twitter. Although it is a lesser-known platform, it is still an effective way to spread brand awareness and communicate with your target audience. It is also a useful place to share short, relevant information. Just make sure to have someone monitoring your Twitter account so that you can respond to your followers quickly. Clients often use Twitter to get instant customer service. If you use the right strategies, your blog post should receive thousands of views within a short period of time.